Process
From sketch to
store, in 12 weeks.
A predictable rhythm, not a black box. You see real software every week and always know what is next.
Week 0 — Scope
We pin down the one thing the product must do, the constraints that make it hard, and what we are deliberately not building. If the scope does not fit twelve weeks, we say so before you commit.
Weeks 1 to 2 — Shape and design
Core flows designed and prototyped, the architecture decided, the riskiest unknowns attacked first. You end this phase able to click through the product.
Weeks 3 to 10 — Build in loops
Weekly loops: a working build every week, on real devices, with real data. Feedback goes straight back into the next loop. No status theatre.
Weeks 11 to 12 — Harden and launch
Performance, edge cases, accessibility, store submission, and the unglamorous last 10 percent that separates a demo from a product.
Principles
- One small senior team, no handoffs.
- Working software beats documents.
- Decide late where it is cheap, early where it is not.
- You own the code and accounts throughout.
After launch
A clean handover: documentation, a walkthrough, and the keys. Ongoing support is available if you want it, never required to keep your own product running.